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MEDIUM ARTICLE: Building Digital vs Physical Products

  • Writer: Nishant Saxena
    Nishant Saxena
  • Mar 6, 2024
  • 1 min read

Updated: Mar 8, 2024


In the ever-evolving world of product development, the transition from concept to market-ready product presents a myriad of challenges and learning opportunities. A recent article with our CEO, Nishant Saxena, featured on Medium, "Building Digital vs Physical Products," provides an insightful look into this dynamic process through the eyes of a seasoned Strategic Product Manager. With an impressive background in both engineering and product management, Nishant shares invaluable experiences and lessons learned while building both digital and physical products. From navigating the shift from engineering to product management to mastering the art of balancing customer needs with business objectives, this article serves as a must-read for anyone looking to deepen their understanding of the product development landscape.

Recognizing the thirst for more nuanced information following such a compelling narrative, we've crafted an additional resource to complement the article—a set of Frequently Asked Questions (FAQs). This aims to delve deeper into topics touched upon in the article, providing further clarity and insight.


By exploring questions like the keys to successfully transitioning from engineering to product management and the unique challenges of building physical products, this FAQ section enriches the original narrative. Whether you're a budding product manager or an experienced professional seeking to refine your approach, these combined resources offer valuable perspectives to guide your journey.


Find the full article here.



How do you prioritize product development roadmaps?

  1. Prioritizing product development involves balancing customer needs, business objectives, and the technical feasibility of proposed features. This process starts by evaluating the impact of each feature or initiative across these three dimensions to ensure that the product not only addresses real user pain points but also aligns with the company's strategic goals and can be realistically executed by the engineering and design teams.

What challenges are unique to building physical products compared to digital ones?

How does your team address post-beta bugs and prioritize them for fixes?

Can you detail a specific project at Carnival Cruise Line and the impact it had?


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